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McCann x Slipstream Music

NY Lottery Broadcast Spot

McCann puts Latin-Pop center stage with Slipstream’s Creative Services team in their recent New York Lottery spot.

McCann Focuses on Custom Compositions to Elevate Content

Slipstream Music has become a key creative force in the McCann workflow, assisting the award winning creative agency by providing top-tier music. Through years of collaboration, McCann has taken their focus on music a step further by not only utilizing library tracks from Slipstream, but also relying on the music agency as a source of custom compositions, ensuring their exact needs are met for each and every spot.

Most recently, Slipstream Music composed, recorded, and mastered the track used in McCann’s New York Lottery spot. Under the guidance of McCann’s exceptional creative team, the two companies crafted an energetic, exciting, and vibrant track pulling influence from the ever-growing Latin-Pop scene. In addition to a full range of instrumental work on the track, the Slipstream team wrote and recorded the vocals for the track, which blend together Spanish and English lyrics.

About McCann

McCann is a global creative powerhouse, renowned for its ability to craft bold, culturally resonant campaigns that leave a lasting impact. With an unparalleled instinct for capturing the pulse of the moment, McCann transforms insights into powerful storytelling that connects brands with audiences in meaningful ways. Their visionary approach blends creativity with strategic thinking, ensuring every campaign not only reflects the present but helps shape the future. Always pushing boundaries, McCann relies on the musical expertise of Slipstream Music as a go-to partner in creating groundbreaking content that moves audiences.